Jim Beam© Bourbon, the World’s #1 Bourbon, will reunite with award-winning Eddie Montgomery of Montgomery Gentry as official tour sponsor, it was announced today. Eddie Montgomery continues to tour nationwide and has just added additional dates through the rest of the year (see below).
Throughout most of Montgomery Gentry’s 20-year career, Jim Beam enthusiastically supported the platinum-selling duo. This new partnership marks Jim Beam’s continued support for Eddie Montgomery as he moves forward.
“Jim Beam has been family since the very beginning of Montgomery Gentry. To have them continue to support me after everything that’s happened is exactly why I’ve always called them family," said Montgomery. "I look forward to collaborating together.”
“Eddie’s been a brother of mine for years, ever since the creation of Montgomery Gentry,” said Jim Beam’s 7th Generation Master Distiller Fred Noe. “We’ve shared many big times together on the road and in Kentucky. I’m proud to continue our partnership and keep the bourbon flowing on Eddie’s tour.”
About Jim Beam
Jim Beam is the world’s best-selling bourbon, crafted by seven generations of family distillers since 1795. Elegant. Smooth. Refined. That’s what years of aging in new charred oak barrels does to our Kentucky Straight Bourbon. Fred Noe, Jim Beam’s 7th Generation Master Distiller, has stayed true to the family recipe that’s been passed down through generations. The Jim Beam portfolio of products includes Jim Beam Bourbon, Jim Beam Black, Jim Beam Double Oak, Jim Beam Devil’s Cut, Jim Beam Bonded, Jim Beam Rye, Jim Beam Distiller’s Masterpiece, Jim Beam Vanilla, Jim Beam Honey, Jim Beam Kentucky Fire and Red Stag by Jim Beam among other offerings.