Jim Beam Makes The “Bold Choice” With The World Premiere of Long Time Partner Montgomery Gentry's New Music Video for “So Called Life”

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Nashville, TN—Montgomery Gentry will unveil their brand new music video for “So Called Life” off their latest album, Rebels On The Run, on Jim Beam’s Facebook page. This exclusive web premiere will post on Tuesday, June 19 using Jim Beam’s expansive on-line following. To view the new music video, visit www.facebook.com/jimbeam

 

The World’s No. 1 Bourbon and Montgomery Gentry have a long-standing partnership – dating all the way back to 1994 when Troy Gentry participated in the Jim Beam National Talent Search. By premiering the video to Jim Beam fans, it’s a continuation of the strong partnership and a way for the band to thank Jim Beam for their long-lasting support.

 

 

Directed by David Poag and produced by Potsy Ponciroli from Team Genius Films, the new video portrays a day in the “so-called life” of a hard-working single parent making ends meet. Collaborating with TNA Impact Wrestling, performance shots were taped in front of a live audience at TNA’s “Impact Zone” on the Universal Studio lot in Orlando, FL includes an appearance by one of TNA’s most popular wrestlers.

 

 

More About Jim Beam:

As one of the world's leading premium spirits companies, Beam is Crafting the Spirits that Stir the World.  Consumers from all corners of the globe call for the company's brands, including Jim Beam Bourbon, Maker's Mark Bourbon, Sauza Tequila, Canadian Club Whisky, Courvoisier Cognac, Teacher's Scotch Whisky, Kilbeggan Irish Whiskey, Laphroaig Scotch Whisky, Cruzan Rum, Hornitos Tequila, Knob Creek Bourbon, EFFEN Vodka, Pucker Flavored Vodka, Larios Gin, Whisky DYC, DeKuyper Cordials, and Skinnygirl Cocktails.  The Beam portfolio includes 10 of the world's top 100 premium spirits brands and some of the industry's fastest growing innovations.  Beam is focused on delivering superior performance with its unique combination of scale with agility and a strategy of Creating Famous Brands, Building Winning Markets and Fueling Our Growth.  Beam and its 3,200 passionate associates worldwide generated 2011 sales of $2.8 billion on volume of 34 million 9-liter cases.

 

Headquartered in Deerfield, Illinois, Beam is traded on the New York Stock Exchange under the ticker symbol BEAM and is included in the S&P 500 Index and the MSCI World Index.  For more information on Beam, its brands, and its commitment to social responsibility, please visit www.beamglobal.com andwww.drinksmart.com.